Animal shelters in Florida are inundated with homeless pets year-round. In Orlando, as many as 40,000 homeless dogs and cats will enter the city’s two animal shelters this year alone.
The Pet Alliance of Greater Orlando and Hard Rock International have joined forces to draw attention to the plight of homeless pets in the Sunshine State by launching a collectible Shelter Pet Pin Series. Each segment of the brilliantly colored guitar shaped pin represents a dog or cat adopted from a Florida animal shelter. When the set of six is collected, the shelter pet pins fit together to form a beautiful mosaic of dogs and cats.
A unique pin is available at each participating locations; Hard Rock Cafe Orlando, Hard Rock Cafe Key West, Hard Rock Cafe Miami, Hard Rock Cafe Tampa and Hard Rock Cafe Hollywood, FL. Proceeds from each pin sold in Orlando directly benefit the pet adoption programs at the Pet Alliance of Greater Orlando.
“The Shelter Pet Pin series is a fun and unique way for Hard Rock fans to show their support for pet projects in the community,” says Fraily Rodriguez, Vice President of Community Outreach for the Pet Alliance. “Funds raised by the sale of these pins in Orlando directly benefit the more than 400 homeless dogs and cats in our care every day.”
“Hard Rock International has a long-established history of promoting social awareness and raising funds for global and local causes,” said Keely Wade, Philanthropy & Marketing Manager for Hard Rock International. “We believe in supporting our community, and we’re all animal lovers here at Hard Rock, so we’re excited about expanding the partnership with animal shelters in each of the five Florida Hard Rock Cafe communities.”
Collect all six to complete the set. A different pin design is featured at each of the participating Hard Rock Cafes and online at https://rockshop.hardrock.com/PinsCollectibles.
About Pet Alliance of Greater Orlando
As the go-to pet experts for Central Florida, the Pet Alliance of Greater Orlando does good things for dogs and cats and the people who love them. Formerly the SPCA of Central Florida, the organization’s goal is to provide compassionate and knowledgeable services for pets and to be leaders in innovative animal care and veterinary medicine. More than 7,000 homeless dogs and cats turned to the Pet Alliance of Greater Orlando for caring, compassion, and hope through its two animal shelters last year. Highly skilled veterinarians will help and heal an additional 45,000 animals through two veterinary clinics. Providing shelter for animals in crisis, disaster response efforts, and pet food pantry programs for dogs and cats in need, thousands of additional animals are helped each year. Visit www.PetAllianceOrlando.org for more information.
About Hard Rock International
With a total of 200 venues in 64 countries, including 154 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
